Archive for August, 2012

Mobile web smartphone users

Posted on: August 31st, 2012 by writers

Accessing content and information is the primary action that the average consumer performs with their smartphones, but did you know that the average mobile consumer spends more time accessing this information with the mobile web versus a native mobile app? All this according to a recent report released by the Online Publishing Association (OPA) which [...]

Smartphone user activities

Posted on: August 30th, 2012 by writers

The modern smartphone user is often thought of as a young consumer constantly glued to their small screen device, using their smartphone at all occasions in all locations. In truth, the average smartphone user is now trending older, but the part about using their smartphones at all times holds true. According to a recent study [...]

Smartphone user profiles

Posted on: August 29th, 2012 by writers

As the mobile landscape continues to evolve every year, so too does the profile of the average smartphone user. Once thought of as “early adopters”, today’s smartphone user has a unique set of behaviors and attitudes towards mobile phones and mobile consumption. A recent report released by the Online Publishing Association (OPA), helps to paint [...]

Making the case for native apps

Posted on: August 28th, 2012 by writers

When building a mobile app solution, many organizations are faced with the classic dilemma of building a native mobile app vs. a mobile web app. Each platform comes with its own strengths and weaknesses. Sometimes you’ll find that building a mobile web app is sufficient to meet your customer’s needs, but other times you may [...]

Marketing your mobile app through social sharing

Posted on: August 27th, 2012 by writers

Marketing your mobile app is often the last step in the mobile development process but it’s often the most important step. With over 600,000 apps in the Apple iTunes store, how do you cut through the noise and let the world know about your latest mobile creation? One marketing technique gaining a lot of traction [...]