Almost half of all smartphone users use mobile shopping apps, according a recent survey released by Nielsen. Mobile shopping apps remain a popular category for smartphone users, with branded shopping apps and price comparison apps leading the charge within the category.
The survey showed that 47% of all smartphone consumers used mobile shopping apps over the course of a month. The top ten mobile shopping apps generally fell into three broad buckets: branded shopping apps from popular online retailers such as Amazon and eBay, shopping companion apps from companies like ShopKick and RedLaser, and group buying apps from deal sites like Groupon and Living Social.
Shopping companion apps are often used for showrooming, the act of checking for prices online via a mobile device when shopping at physical retailers. According to recent data, 35% of smartphone owners have “showroomed” while shopping in-store and then later gone online to buy the products at a cheaper price. Branded shopping apps from online retailers can also be used to showroom, since sites like eBay and Amazon may often have the same product at a cheaper price.
These mobile shopping apps are also growing in popularity, with healthy gains showed by the top apps in the category. The mobile apps from eBay and Amazon have seen 30+ percent growth over the course of the year, outpacing the overall growth of smartphone owners in the market.
To download the full report, please visit the Nielsen website here.
Top 10 Mobile Shopping Apps
1. eBay Mobile
2. Amazon Mobile
9. Out of Milk Shopping List
10. SavingStar Grocery eCoupons