Archive for the ‘Mobile App Development’ Category

Mobile App Monetization: Free Apps

Posted on: September 5th, 2012 by writers

When looking for business models for your mobile application, you have several different methods at your disposal. You can opt for subscription services, in-app purchases, pay per downloads, the freemium model or advertising supported models. However, all of these approaches fall into two categories: having users pay for your app content or having advertisers pay [...]

Mobile App Monetization: Content Purchases

Posted on: September 4th, 2012 by writers

There are many different ways to monetize your mobile application across various platforms. There are several popular models to choose from, including subscription services, in-app purchases, pay per downloads, the freemium model and advertising supported models. Each of these models generally falls into two broad categories: getting paid by your users or getting paid by [...]

Mobile web smartphone users

Posted on: August 31st, 2012 by writers

Accessing content and information is the primary action that the average consumer performs with their smartphones, but did you know that the average mobile consumer spends more time accessing this information with the mobile web versus a native mobile app? All this according to a recent report released by the Online Publishing Association (OPA) which [...]

Smartphone user activities

Posted on: August 30th, 2012 by writers

The modern smartphone user is often thought of as a young consumer constantly glued to their small screen device, using their smartphone at all occasions in all locations. In truth, the average smartphone user is now trending older, but the part about using their smartphones at all times holds true. According to a recent study [...]

Smartphone user profiles

Posted on: August 29th, 2012 by writers

As the mobile landscape continues to evolve every year, so too does the profile of the average smartphone user. Once thought of as “early adopters”, today‚Äôs smartphone user has a unique set of behaviors and attitudes towards mobile phones and mobile consumption. A recent report released by the Online Publishing Association (OPA), helps to paint [...]